Focus:
Art Direction
Practical Design Studio was established in 2004 by a group of graphic designers based in Bangkok with experience in professional and educational communication design. The aim is to employ the constructive idea and design skill in response to the social and cultural to show that the graphic design is valuable in terms of aesthetics and practicability.

Practical has worked with many well-known organizations and companies, including Bangkok Art and Culture Centre, Office of Contempory Art and Culture, Ministry of Culture, Democrat Party, Antalis (Thailand) Co., Ltd., “Show me Thai” Art Exhibition, “Portrait of The King” Art Exhibition, “King in Heart Project”, Thai Health Promotion Foundation\'s New Logo & Corporate Identity, Royal Institute\'s Dictionary etc.

In addition to basic functions of a design studio, Practical is a graphic design studio that initiated and organized the design activities on a regular basis, under the collaboration with the Thai Association of Graphic Designer (ThaiGa). Practical\'s Designers also give lectures and presentations to many universities and organizations.

In 2009, Practical organized the graphic design project “ I am a Thai Graphic Designer” which was initiated by Santi Lawrachawee. Recently, Practical has just joined their works to ‘Paper Matter’ a design exhibition at Bangkok Art and Culture Centre and “heART to Heart” exhibition under theme “HOPE” on construction hoarding in front of Centralworld building, Rajprasong Junction. They also organized the graphic design forum “Somewhere Thai” that included 50 speakers to represent “Thainess” in design work.

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